Hi Linda:
It's been a while since i've posted to forums so I thought i might take a second to toss in my 2 cents here.
I think there are several main reasons why businesses fail so quickly.
1) Lack of proper planning.
2) Lack of committment
3) Poor Choice of Business
I think it is from these main reasons that the other, smaller reasons stem.
Lack of proper planning generally leads to either a very unrealistic expectations of the business-to-be (either too positive or too negative) which can lead to problems down the road.
For example, one who creates their business plan using very optimistic figures, people become disappointed and discouraged when they see the harsh reality of being in business for yourself. Long hours, little monetary return for the first couple of years at least, no paid vacations, company benefits, and you are directly responsible for the success or failure of your company. Many are not ready for this and become overwhelmed. Add to that if the business wasn't originally a passion or an interest of the business owner, that's a recipe for folding. On the other hand, one who creates a business plan with numbers that are too conservative may get discouraged and never get started at all.
The bottom line is what they believed a being their own bosses would represent and actually owning a successful business were two different things.
Preparing a well-thought-out, conservative business plan prepares you for the cold hard numbers you're going to face inevitably. Choosing a business which complements what you enjoy doing normally is like choosing to get paid for something you do anyways. This will get you through the rough spots and keep your outlook positive or at the very least prevent it from dropping because you chose to do something you likely would have done anyway today? Finally, committing to your success will not necessarily guarantee that you will make it but it will certainly put your chances much higher than those who all of a sudden decide one day "Hey, I think I'll be a business owner!"
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