Hi Rudy;
I always enjoy your posts. : )
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If my simple answer is "No", what do you offer?
....
My peers, who were accomplished sales associates in there hay day, say that the right questions to ask are those that must be answered with "Yes".
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Like your peers - been there, done that. I've been in sales & marketing since 1978. I'm probably the hardest person on earth to sell. There's not a pitch or line I haven't written, much less heard.
And they're right. If you're trying to make a sale, anyway. Get people saying yes, yes, yes - and they follow through and say yes to the sale. True.
But there's the rub. I'm not trying to sell you anything. *wink*
A little story for you. I think you'll enjoy it. I was once doing some consulting with a psychologist. She wants to go online, and eventually will.
Anyway, after several consultations, she says to me... "I've got you figured out, you know... I'm a psychologist. It's what I do. You're really a very incredible personal coach disguised as a brilliant marketer."
Did I ever laugh. Long and hard, I laughed.
So I explained to her that the two simply have to be synonamous. There is no other way. I have never yet coached a business owner to success without growing that individual as a person. Why? Because it's always their own fears and weaknesses and bits of missing knowledge that impedes success.
If I can find out what makes a person tick - more specifically, what their hot buttons are - I can see how to make them grow.
You should see the things I ask my consulting clients. Things like what are your favorite colors? What are your favorite websites? What was the last book you read? When was the last time you read a book? What newsletters do you subscribe to? What's your greatest fear? What's your biggest dream? Who do you go to for advice? Why? What frustrates you? What are you proud of? What do you think is holding you back? Where do you want to go? And so on...
Things that give me insights into the person. Once I can see that, I can see what they don't see.
At the same time, I have to see if they're ready. I've had people embrace change and go on to make incredible profits. I have people making 50,000 a month and shooting for more, and others that would be on top of the moon for a tenth of that.
I've also had others freak out and stop. They aren't ready on a personal level. They can't leave their comfort zone.
And, I've had people whose spouses made them stop. Those are the saddest ones.
One has to leave the safety of the shore to get to Treasure Island. Some people aren't ready to set sail.
Back around to the beginning. If the simple answer was no, what would I tell you? I wouldn't. I'd ask. Not counting sex, getting married or the birth of a child - what are five moments in time that you were so happy you felt like you could fly without wings?
: )
Linda
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