Hi David;
You're very welcome. : )
My main effort in this thread is to warn people to be careful how they use search engines. There are so many offers to submit to a bunch of search engines. Just plain submitting with those submit for free links is not always a good idea.
You're very right there. The biggest mistake people make is NOT reading the terms and conditions of the search engines themselves.
Horror stories about google is one of the points of the the webcredible article. The formula for how to be successful with google changes so rapidly, the best thing to do, as I have already stated in the thread, is to focus on your customer.
I tend to get very passionate about this subject because it's what I do for a living.
Horror stories about Google exist because so many people are uneducated and have NOT read Google's terms and conditions. This makes them vulnerable to any pitch and to using techniques that Google themselves tell people not to use.
See, the thing is, the criteria to be successful with Google has NOT CHANGED in all the years since their beta version came out in 1998. It ONLY changes for the people that are violating their terms and conditions to get in through "holes" in the algorithm.
If an optimizer or site owner is using a hole in the algorithm to get into Google... yes, the "rules" will change. When Google finds the hole, they plug it and dump sites that were using the vulnerability to get listings. Hence, the appearance that the rules are changing.
But, for anyone that is getting into Google following their algorithm, the methodology has not changed in years. I have many sites that have held multiple page one listings for years, despite all the Google dancing and hole plugging and algorithm changing.
Google posts loud and clear on their site, things like "do NOT use doorway pages, do NOT use software like webposition gold, do NOT join linkfarms...." etc. But when people don't read the terms and conditions, and follow blindly anything they read - I can see how they think it's a horror.
It's a horror of their own making, really. The guidelines are there for anyone to read.
One thing you're VERY right in -- people should build websites for their visitors, not for bots. Bots don't buy things online. *wink*
Thanks for letting me share a little info here. Very gracious of you to let me get on my soapbox here, since it's your forum. If even one person goes and reads Google's terms as a result, then it's a good thing.
: )
Linda
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