Hi David:
I went and read the article at webcredible that you linked to.
A couple of things to note;
1) In the article, they say "Please note that the new MSN search engine will roll out at the end of 2004 and will be very important.
That sentence tells me the article is at least a year old, probably more. If it was written at the end of 2004, they would have said the new MSN engine will roll out shortly. So, this makes me think it was written in early 2004. As such, it's information that's almost two years old.
That's a risk of reading information online - it can hang around forever and if it's not dated, readers have no way to know if it's current.
2) A lot of people make the mistake that the article does - saying "no one USES those little search engines anyway, they just use the big 6, so it's a waste of time to submit to smaller engines.
And yet - the "big" search engines factor linkback into your ranking. Linkback refers to the number of sites that link to you as well as the VALUE of the sites that link to you. A lot of those little search engines have a page rank of 5 or 6 -- higher than most average websites. Getting listed in the small engines, thus, can be good for your ranking.
Thought you might appreciate a different perspective.
If you'd like a few more good resources;
Here's the advisory forum on search engines
http://community.adlandpro.com/forumShow.aspx?ForumID=7227
And my advisory forum on profit online
http://community.adlandpro.com/forumShow.aspx?ForumID=7702
And you might enjoy some of these horror stories;
http://www.google-this.com/search-engine-stories.html
Hope you don't mind the feedback, but I wanted people to know the article at webcredible isn't current.
: )
Linda
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