Hi Lenny
Nick, I hope you haven't been running since 2007 when this thread began, lol.
It seems McDonald's have no morals:
Quote:
McDonald’s is lifting prices in poorer suburbs because it believes patrons in
those areas are more likely to accept the higher charges, while those in
affluent areas would complain.
Costs were previously based on restaurant overheads and ingredient prices.
But the multi-national fast-food chain is using socioeconomic factors to
determine charges under a new “demand-based pricing” scheme.
Corporate documents obtained by The Courier-Mail shows McDonald’s
Australia has identified an “opportunity to introduce more aggressive price
increases” in 73 Queensland outlets. A McDonald’s franchisee, who asked to remain anonymous, said the biggest
price rises were concentrated in low-income areas. “In general, the poorer
suburbs will pay more,” the franchisee said.
Unquote.
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