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Hi everyone!
Do you know what stops a lot of people from ever going anywhere in network marketing?
Hint: these days it's often small enough to fit comfortably in your shirt pocket.
It doesn't bite, can't think, never scratches, growls or barks; in fact, it needs you in order to even work!
However, to the vast majority of people who dream of MLM success, it's the Biggest, Baddest, Scariest thing they can think of. It has the power to paralyze people with fear, break out into a cold sweat, and even go and hide where they can't see it waiting for them...
What is this Big, Bad, Scary..... thing?
It's called a PHONE.
(Is that you flinching at the mere mention of it?)
One on one voice communication is an essential ingredient in network marketing. Whether the phone of your choice is the one on your desk, in your pocket, or VOIP, it is your most essential tool for success.
Why, then, are so many people scared of it?
Perhaps it is fear of saying the wrong thing, or having someone yell, or getting hung up on... but none of these things can harm you or your business.
Talking on the phone is NOT about selling something (unless you're a telemarketer), but it's about making personal, live contact with another human being.
When you think of it that way, it can be a lot of fun. You are meeting someone new, not trying to sell something to a stranger. In fact, you should NEVER try to sell something over the phone.
Instead, you should be selling yourself. Your goal is not to sign someone up in your business (why would you want to sign up a stranger - he might be a crazy person?!) Your goal is to make a new friend.
To do that, you need to find out something about the person you're talking to, and that person needs to find out something about you.
If the person has made initial contact with you via an online splash page for your business, you SHOULD mention that on your initial introduction, or she'll wonder why in the world you called her. However, once you've made that quick connection, relax and start asking some simple questions (this vital step shows that you care, both about the person you're talking to AND about your business.)
Ask the person what it was that brought them to your site in the first place. Let him answer.
Ask what he found most interesting about your business. Let him answer.
Ask him what appeals to him most about the opportunity. Let him answer.
Ask him if he can tell you a bit about himself and what would make him a CANDIDATE who QUALIFIES to be a part of YOUR business. (Don't ever forget this step!) Once again, let him answer.
Isn't this simple? Isn't this fun? You'll learn to love doing this! At this point in your conversation, the person is either going to try to convince YOU to sign him up, or he's going to start to hem and haw and beat around the bush.
If the person doesn't try to convince you, tell her to call you back when she's got an answer, say that you have to go, say good-bye, and hang up. That's it. Easy. THAT PERSON FAILED, NOT YOU!
If the person doesn't give you a very good reason to sign him up, tell him you'll have to think about it, that you have to go, say good-bye and hang up. That's it. Easy. If that person calls YOU back to try to convince you to sign him up, sign him up! His persistence has just paid off - for him! And you might have a live one in your downline.
If your new friend is obviously enthusiastic about your business, really wants to get started, and is willing to really work at it, then you can take her through your sign up process and get her started in business. This is the beginning of the real work for you, because now you are OBLIGATED to train her, but guess what? The phone part wasn't scary or hard at all!
Admit it... It was fun, wasn't it?
God bless,
Dave
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