Very touching story Tim. Thanks for sharing. It makes you grateful for what you have, plus helps you realize that you need to look at things in new ways. DonnaZ

Hi, Tim In my world, it's called, advertise benefits, not features. How does that relate, you ask? "I am blind, please help." is a feature. A statement of facts, with an appeal. But what's in it for the passerby? Just another of many they see for help every day. One becomes inured to it...there's bad news every day. What's one more? The publicist wrote something that broke through that...made the passerby feel empathy for the blind man. This, though you wouldn't think of it as a benefit, has the same impact. What does it make you feel like? That's the selling point to focus on. This is a great illustration of how to market a product. How will it make me feel to own it, or if I don't own it? That's what will sell it. Packaging this story as an inspirational one, complete with good Samaritan and happy outcome, was brilliant. Cheri

Wow, I really liked this. It sure proves that how you say or do something can really have an impact on others and you're right if you keep doing the same things you will keep getting the same results either for good or bad. Alana

Thanks everyone for your comments, none the least Cheri for your insight into the very kernal of wisdom contained in the story that all Marketers should pay attention to. Funny enough, I got the story from another list I belong to that has NOTHING to do with Marketing. It goes to show how true wisdom knows no boundaries ;-)