Hi
Jlouise and welcome to this discussion
I think that for everyone you talk to, you will have as many definitions for "social" terminologies that it can get all mixed up. I know for myself, I keep getting "social marketing" and "social media marketing" mixed up
I decided to take some time to find out the definitions of"social marketing, "social media marketing and "social networking to get a clear understanding and I have to say that it was illuminating!
I think many people who think that they are social media marketing are actually saying "buy my crap" and are not getting how to be effective in this form of marketing
Anyways here is what I found out.....
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.
Examples of social marketing include the use of campaigns to encourage people use seat belts, follow speed limits, or not to smoke in public.
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. While social networking has gone on almost as long as societies themselves have existed, the unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose.
I loved what you said btw and I want to thank you for coming in with some great information!