Have you ever watched people move round a shop and realised, the shop owners are missing tricks by not positioning products correctly?
I can pretty much guarantee you’ve heard customers complain, when supermarkets pile products at the end of the Isles at holiday times. They create narrow entrances at busiest times, making the whole shopping experience unpleasant.
Customers shopping online react exactly the same way. You need them to trip visually over the right information in the right places. Get it wrong and they run.
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