Hello Chuck,
I have often wondered the same myself and came to the following conclusion.
You can receive emails from friends, you can send emails to friends, you can even pay to send repeated emails to your friends lis as a group instead of individually, send to member's based off their interests even if they aren't on your friends list individually if you choose to seek them out, and as a added incentative you can send to groups of members not on your friends lists based off their interests. Provided you hold the right membership level.
It's all about monetizing this awesome ALP Coomunity. Does it make sense? For those that are seeing a return on their advertising, it does.
For those of us that are on the receiving end, it is a welcome nusiance for having such a great community and sometimes there is a carrot in these never ending ads.
But this is Adland Pro and by its name you probably should suspect and expect to receive them. And you can choose not to receive them.
So in the end I can see the value and understand why you ask the question.
;-)
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