The amount of people who join among the leads who respond depends upon follow-up. 

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Hi Kathleen,

Thank you for your response! 5 sign ups from a mailing of 200 is real good. I used to mail a lot myself back when I was involved with MLM.

Hi Don,

Lots of people in mail-order keep lists of people who send mail to them, and usually the same groups of mailers will respond to almost everything.  Getting them to join a $50 program could take one or more followups, depending on how interested they are and how much they are willing to spend.