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I’ve seen it way too many times. Marketers of all skill and
experience levels making profit killing mistakes. The result
is badly performing marketing campaigns. But the good news
is that many of these mistakes are avoidable with proper
knowledge, planning, and continuous testing and tweaking.
Here are just 6 marketing landmines you’ll want to avoid if
you want to maximize your profits and grow your business.
Marketing Landmine #1: Failing To Test Your Headlines.
Your headline, regardless of copy purpose, is the first thing
that’s read. And as you know, your headline and the overall
site impression will make or break you. Statistics generally
show that you have less than 5-7 seconds to grab your reader!
And as I constantly teach and preach… you should always
test your headlines to find the one that works best. It’s not
hard. But it takes effort and action. The good news is that
many of your competition will never do this. So it’s not hard to
beat them if you do test.
Marketing Landmine #2: Failing To Test Your Offer. With the
right offer, your prospective customers and readers WILL
respond. Of course there are other issues that come into
play. But if your offer stinks… you’re definitely swimming
hard upstream! And of course TEST your offers. Time well
spent.
Marketing Landmine #3: Failing To Develop A Responsive List.
The success of your marketing campaign will directly
correlate to the quality of your list. There’s really NO excuse
anymore for failing to have a quality list. Unless you have not
done your homework to correctly identify your target market.
Your marketing budget will be well-spent on developing a
great list. And there are lots of professionals willing to
provide their expertise in this area. Don’t skimp on your list!
Marketing Landmine #4: Failing To Have Proper Marketing
Timing. You can have absolutely everything else perfect in
your marketing campaign…but if your timing is wrong your
results and profits will suffer. Lots of things can affect
timing. The market can be saturated with your product being
offered by too many other marketers. This is especially true
with online info products. Or there may be seasonal factors
involved. Having the right timing is often simply the result
of “paying attention” to what’s going on in the world. Doing
research and talking to people in the know.
Marketing Landmine #5: Failing To Measure Your Campaigns.
Another word for this is tracking. It doesn’t matter who you
are or how large or small your business, you simply MUST
track ALL of your campaigns. This is such a complete
marketing no-brainer but still lots of businesses fail to do this.
There’s no excuse for it.
Marketing Landmine #6: Failing To Communicate. It’s getting
worse! People are hit with SO many marketing messages that
the time required to convert them is increasing. That’s not
good. But it’s easily remedied. Just scale your marketing
communications to do it. Track everything. Test. And keep the
lines of communication open with your list and potential
customers.
You have an unprecedented opportunity to learn from the
marketing mistakes of those who passed before you. Many
of them did not give up. They learned, adapted, and went on
to earn millions in business. These are just a few of the many
marketing landmines you need to avoid if you want to be
successful online or offline. ~ Author Unknown
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