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Thomas 1637 15469 Carlsbad	Vital Info before working online_ for you Newbies 11/6/2007 8:42:36 PM
	When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-per-click search engine advertising allows you to quickly leverage search engine traffic by "bidding" (paying) for keywords related to your product or service. On the upside… you’re free from the headaches and worry of trying to figure out what any given engine’s algorithm is up to and how it impacts your position. It’s scalable and controllable – you know exactly how much you’re spending and (ideally) have a good idea of what you’re getting in return. It’s also very fast. No waiting around here… just sign that check and watch your results. On the downside, it costs several coins – sometimes quite a lot of them actually, to get really good results. The low hanging fruit of paid search has long since gone now that mainstream advertisers and Fortune 500s have jumped into the space. Paid campaigns are also not without their headaches. Coming up with effective keywords to bid on is a job in and of itself. Managing what you’re spending on what keywords, measuring their returns, adjusting your spends and playing the PPC game intelligently is a full time gig. In the other corner we have "Organic" or "Natural" search engine optimization (SEO). Generally speaking, organic SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results. Asking what goes into organic SEO is a lot like asking what goes into a Twinkie. You start with sorbic acid, which derives from natural gas. Ok really organic SEO consists of making sure the search engine spiders can crawl and understand what is on your web pages. Once they understand it, you need to make them like it more than all the other web pages with the same/similar information. It’s about as easy as it sounds. In essence, you are just making sure your content on your page is in good shape and then start trying to move your pages up the results by doing things like cultivating inbound links from other sites. Inbound links dictate your "link popularity" so, by acquiring (ahem... however you do so) links that point to your web site. You can boost your rank in the search results. http://perfectsbmitter.com/clickthru.pl?id=tmobil8 http://sitewizardseo.com/1171
	AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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Nick 4679 23156 Brampton	Re: Vital Info before working online_ for you Newbies 11/8/2007 11:44:59 PM

	Breast Cancer Awareness On My Site! http://www.freewebs.com/nicksym Free exposure that works http://www.webbizinsider.com/Home.asp?RID=55242
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Thomas 1637 15469 Carlsbad	Re: Vital Info before working online_ for you Newbies 11/8/2007 11:56:12 PM

	AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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