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Let the Experts Market Your Business 10/28/2007 8:36:04 AM
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Let the Experts Market Your
Business
Trina L.C. Sonnenberg
There are hundreds of income opportunities
available today, as a simple search will demonstrate. If you Google the term:
income opportunity, you will get 3,190,000 returns. That's not the actual
number of opportunities, but it is a lot of information about income
opportunities.
Most of the information available is focused on how
successful John Q. has become, as a result of joining this or that income
opportunity. They talk about what they have, what they get to do, but not many
tell you what they did to get there. Sure, they tell you that there was no work
involved, but is that really true? (What...? They just signed up, paid the
fee, and money just started flowing in like magic?)
Wake Up!
Building a business, any kind of
business, even a lemonade stand, requires effort. Even little children know
that.
First the stand itself needs to be set up, next the lemonade must
be made, and finally, they must advertise! They make a sign, and talk to
everyone who walks by, inviting them to buy a refreshing drink, for a fair
price. Their eagerness being so sincere and apparent, people just can't stop
themselves from buying a drink. They [kids] know they need to do some work to
achieve their goal, and they get after it! Kids know how to do business.
So then, why do adults have such a hard time wrapping their brains
around the concept? There are hundreds, perhaps thousands of otherwise
intelligent adults, out there looking for free money.
To run any
business, you have to do some work. Sure, you've got a great web site, but it
won't do you any good, if you don't put it in front of others' eyeballs. You
have to get people to the web site, effectively, efficiently, and
repeatedly.
Most would-be entrepreneurs are too exhausted at the
end of the day, or never seem to have an end of the day; don't know how to, or
don't want to make the effort to do what is needed to get people to their
web sites to generate interest and sales.
I don't care what kind of
spectacular follow-up software, or systems you have in place, if you don't get
eyeballs to your web site, none of that matters. Auto dialing systems...
People hate them. How can they generate anything but irritation, if people
hate them? Invariably, you will have to speak to someone, present your
opportunity and hopefully have some paperwork to do.
Something to
consider, in solving this problem is to hire your marketing out. Hire
someone to do all of the marketing tasks you don't know
how to do, have time, or inclination for, for you. That's what big business
does. They hire an advertising agency to market their business. They hire market
analysts to study trends and make recommendations. They hire out! And, that is
why they ARE BIG Business.
If you don't know what you're doing, you
should delegate it to someone who does. You hire an expert when it comes to taxes, legal
matters, home or auto repairs, and buying property, don't you?
Find
an Internet marketing expert and get the job
done. Hire a writer to write for you. You've got the business opportunity,
make it your own, not just some replicated sales page. Make it unique. Offer
something that no one else is offering.
Investing in your business is
the only way you'll ever see a return. Whether you invest time, money or both,
you must invest something in your business to realize any progress. Stop
thinking about hands-off riches, and start thinking like a business owner.
Some thing for nothing... It's a lie. How much do you want to
give someone for nothing in return? Every time I see the word FREE, I want to
puke! In business, you have to pay to play. If you want to sit at the grown-up's
table, you have to earn it.
Copyright © 2007
The Trii-Zine
Ezine
www.ezines1.com
About the Author:
Trina L.C.
Sonnenberg - Internet Marketing Expert
Publisher - The Trii-Zine Ezine -
Your Trusted Source for Internet Business and Marketing Information. Serving
online professionals since 2001. ISSN# 1555-2276
http://www.ezines1.com/triizine
http://www.ads-on-q.com/intro
Author of: My Journey, A Lifetime of Verse
http://stores.lulu.com/triizine
Internet Marketing
Mavens
http://internetmarketing-mavens.com
Keywords:
Internet marketing
expert, business opportunity, income opportunity
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