and... Erica,
• 97% of all travel research is done online, so give the consumer content and more content and more content...
and... Erica,
• 40% of all travel purchases, inclucing all the add-ons (insurance, luggage, travel specific clothing, etc) is bought online...
which = *2.8 TRILLION USD spent on travel online per year...
and... Erica,
...thanks.
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