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Thomas Richmond

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Re: Auto Responders...How they Work
8/24/2007 1:16:54 AM
Secrets To AutoResponder Success
There is no doubt about it... AutoResponders are one of the most
popular tools for Internet marketing. If you have ever used an AutoResponder
it is pretty easy to understand why they are so popular: THEY WORK!

The key is to use them effectively ... and that can be a little tricky
for some. This article is designed to help you uncover some of the
secrets to AutoResponder Success.

First... it is important to understand what your AutoResponder really
is. Most people think of words like "Automated Attendant" or "Follow-up
Robot". Sounds fancy... but it misses the mark.

It can be all of those things but it may help to think of your
AutoResponder as your sales force... your own personal automated sales force.
This is why you really want to be sure you get yours set up properly.

Do this right and you will see your sales increase.
STEP 1: PERSONALIZE YOUR MESSAGES! Your
TrafficWave.net
AutoResponder
allows you to put the recipient's name right into the title and in the
message body itself by simply adding **NAME** where you want their name
to appear.

Why should you personalize?

These people are going to be getting other emails in their inbox. They
may be checking their email after a long day at the office. They may
have their finger poised over the "Delete" key as they sort through their
messages trying to eliminate spam and viruses.

Think about it... wouldn't you think twice about deleting an email that
has your name in the title?

STEP 2: CREATE CURIOSITY. Your messages doesn't have to read like a
novel. Keep it fairly short. A few well written paragraphs will do wonders
for your offer. Ask rhetorical questions like,

"What if I could show you how to...." or
"What would you do if you had..."

and then show them how to get the answers by either inviting them to
your web site or to give you a call. Be sure to include your URL, phone
number, etc... whatever it is that you want them to use to contact you.

After all... if you don't give them some instructions and a way to
contact you or order from you, there is no way for you to get the sale.
(Don't laugh... it happens more often than you might think).

STEP 3: MAKE IT CONSISTENT. You've got time. Your AutoResponder is
going to continue sending your messages for you automatically. So take the
time to remind them (very briefly) what you told them in your last
letter and build on it with this next message.

ALWAYS give them a clear direction on how to learn more, how to order,
how to ask questions, etc... and remind them that you will be sending
another message.

STEP 4: MAKE IT INTERESTING. Try to avoid too much hype. Don't over
exaggerate your offer but do let the reader know that you are excited and
try to create a mental picture for them of what their life can be like
with your product or service. Tell them how you can help them achieve
those results and invite them to take action by either visiting your
site, calling, or emailing.

STEP 5: CLOSE THE DEAL. I've repeated this a lot throughout this
message and it is worth repeating:

CLOSE THE DEAL! I see a lot of ads and messages that go out without any
clear call to action. If they don't know what to do, they won't do it!
You have to tell them EXACTLY what to do.

I saw an ad a while back that was very interesting. I wanted to know
more. I was just a step away from saying, "I'LL BUY IT" and the message
gave no clue as to how I could place my order or even learn more. When I
replied to the message, it just sent me the same AutoResponder
messages. This person was losing a LOT of money because they simply forgot to
tell the reader HOW to order!

AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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Nick Sym

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Re: Business Technology Optimization (BTO)
8/24/2007 11:15:16 PM
Hello Brother Thomas !


Breast Cancer Awareness On My Site! http://www.freewebs.com/nicksym Free exposure that works http://www.webbizinsider.com/Home.asp?RID=55242
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Thomas Richmond

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15469 Posts
15469
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Top 25 Poster
Person Of The Week
Re: Business Technology Optimization (BTO)
8/24/2007 11:31:24 PM
Thanks for the Graphics Nick! Enjoy your rounds for the night my friend!
AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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