In my experience, which I consider myself a novice, your warm market is about 1 to 15% receptive.
I understand there are ways to pinpoint this so that they are more positive to your marketing but have only seen the limited use. I Have found that for every 100 people on your list about 1 to 5 are quick to jump in and a few others may depending on what it is. The rest are non-active.
I find it amusing and frustrating that people even bother to signup then never optout but never get involved either.
Of course, I am guilty of this I subscribe to 20 or 30 newsletters and guru lists just to see what they are doing but these days I do not buy very much because I am focused and do not want to get distracted.
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