I agree! Just having a spiked ORAC score does not mean the product works better! Also, having liquid vitamins does not mean it has the science like Eniva and Vibe has for assimilation (over 95%). For instance, Colliodal Minerals are at BEST assimilated about 30%!!! Why? Their particle size is too large to be assimilated well and if taken in larger quantities can be toxic to the system!

What are some other factors to consider:

Besides particle size which we have "Angstrom" size which is 10,000 times smaller than "Colliodal" size, we have...

1] Ionically charged particles that attract directly into the cells

2] Cell Ready ingredients that can be used by the cell immediately

3] Water soluble so as to easily assimilate...

More?

http://tinyurl.com/8welv  (science)

http://tinyurl.com/3b4alp  (product / opportunity)

Tom :o)

You all make valid points but lately ORAC scales is more a marketing tool.

I am constantly asked about my products orac value so I add it to my advertising so i don't have to answer that question lol

Personally being listed in the PDR doesn't warrant that much value either.