Hi Beryl,
Thanks for your feedback, you inspired me to write something:
Online: Use autoresponders, post your autoresponder address everywhere allowable. Maintain the subscribers interest so they don't unsubscribe, offer freebies and information they can't get anywhere else. Use autoresponder forms on your sites so people can easily subscribe, use the redirect-page feature so they will see the website you want them to see after they subscribe to your message.
By postal mail: Use postcards to keep your costs down. Use toll-free phone numbers to gather your prospects names and addresses, or request that they reply to you with a self-addressed stamped envelope to receive more information.
Constant follow-up is the key to successful marketing. Gathering your prospects contact information is the foundation on which your empire will be built. Marketing is not a one-time experience, it's a continual journey. Your backend sales should be 1,000% more than your front-end sales. Gaining prospects by offering freebies or almost-freebies has been the tried and true way for a very long time.
Marketing is not about which program you are promoting, it's just about PROMOTING. If it's done correctly, by gaining contact information of interested prospects, and then following up, and making repeat sales, and reinvesting most of your profits into more advertising, you will earn a consistently larger income.
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