When we start mentoring someone, we focus
on helping people figure out their "WHY". Why
are they doing whatever business they're doing?
People always tell their goals.
That's fine. You need goals.
But the REAL truth is, WHY are YOU doing
this business?
There's a big, big, big reason, something that
will keep you going.
If your "WHY" is a 70% and you come up against an
obstacle that's a 72%, you're gone! You'll drop out,
disappear.
But when your "WHY" is so huge that it can't be
overshadowed, THEN you're there to stay and be
successful.
When I first started coaching and people would write
down their "WHY", it was usually money. They want to
make so much money, or pay off a hospital bill, or
replace an old car. Whatever.
But your REAL "WHY" is never money. It's always about
who you really are.
Why are you on this planet? What is it you were meant to
do? In one form or another, you're here to change lives,
touch lives, help people.
It's NEVER about the money.
So What Is Your Why?
Robert Phillips
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