Aaron and Kathy,
From my experience I can tell you a little about getting email read.

         *1) NEVER, use all caps, only one keyword at most
      
         *2) Create desire to read further

         *3) Make sure your subject line reflects content of email

         *4) No outrageous claims or time sensitivity

         *5) Send only to those you feel would be interested in subject

         *6) For business related, avoid too cutesy

         *7) Spell check, I'm not reading something full of errors

         *8) Use proper grammar (especially don't use "your" for "you're")

         *9) Short is better, two lines are too much

         *10) Never use "Free" or mention price in subject line


 These are some of the guidelines I use to determine if I am going to open an email. Violate any of them and I'm not going to open your email, plain and simple. Keep a dictionary close by, and consult it often for proper spelling and word useage. Remember the difference between "there" and "their", as well as all of the other commonly mis-used words. Make sure you're saying what you intend to be saying.

Hope this helps, I've noticed a considerable lack of all of these points throughout this community. In business, it is totally unacceptable. How you present your message tells me a lot about the offer. If the presentation is sloppy, I consider the product is no better, and will avoid it everytime.

Thanks,
Jonathan

Hi Kathy,

I use catchy phrases such as....

Im very excited

xxxdid it again

wow what a xxxx

did you see .....

Keep your ad short,to the point,and don`t expose to much information let them be curious enough to go check it out.

Make sure you follow-up by a phone call,additional Emails show interest in the individual let them know you are their friend and eager to help THEM.

Offline marketing business cards,flyers,License plates,maganets etc. with your company Logo and Email address attached.

Great job everyone, kathy

Hi Kathy!

Interesting thread here with lots of great information.  I look for things that are interesting and not full of unrealistic promises and it must be something that I want.   Most people respond because they are curious, not because they need something.  Write about what ever would interest you.  Like attracts like.  Everything you are doing has a special niche group.  If you are trying to reach the "bob"s in the world, don't call out to "martha".  Don't try to be too perfect in your message that it takes you a month to get something out there.  Go with your gut instinct!  Good luck!