Did you ever play the game "Whip" when you were a kid?  That's when a long line of kids holds hands and one end of the line starts to run and swerve sharply so the kids at the other end will lose their grip and fall off the line. 

Do you lose potential visitors to your sites this way?  If they are reading your ad, then have to click to your site, and click again and again, then somehow they can't find their way to the page you want them to look at, AND they can't find their way back to your ad either, you risk losing people to the cyberspace game of WHIP! 

You can avoid this by either using a 1-page site so everything is right in front of them when they click thru your ad link....OR make sure every page of your site leads the readers back to where they began so if they get lost they can easily find out where they want to be.  They can't be "whipped" if your sites are linked in a full circle.

http://community.adlandpro.com/forums/thread/575431.aspx

Today's featured group at WHAMMY:  The O'Jays...singing Love Train, Backstabbers, and I Love Music: http://community.adlandpro.com/forums/thread/599544.aspx