Hi Mary,
Here is a little something extra I would like to add to the thoughtful discussions we have already had about thinking outside the box.
At first glance it might seem like it is a little off topic, but I believe it can be very relevant.
I refer to a rather new entity online which was created to be outside the box. Its creator is known as an outside the box thinker.
Your forums here can contain outside the box potential. In addition to that, you might even want to consider outside the traditional forum box. By that I mean that the content in your Celebrate Our Different Cultures forum could be placed online in another location. Not to replace Adland necessarily, but in addition to it. (Always worthwhile to have a extra backup copy of important forums.)
Seth Godin has recently created an entirely new platform online. Some people think of it as a mix between a website and a blog. It is called Squidoo and is very search engine friendly. Some would consider it much easier to create and update than either a website or a blog.
I have created a Lens (page) at Squidoo and just tested the Google thing a few minutes ago. When I put the search terms gospel quartets into Google, google supposedly found 365,000 links for gospel quartets. Needless to say my Squidoo page about Gospel Quartets, did NOT appear within the first 100 results.
Then I put the word Squidoo into google in front of my previous search terms. Now Squidoo gospel quartets Google search results placed a link to my Squidoo page as Number 1 and Number 2 at Google.
How does that connect to your Celebrate Cultures forum?
Well when I do a google search for something I am interested in, I sometimes am sent to the first page of a forum containing 47 pages, or however many. So I suspect that Google has found it hidden away inside 47 pages, but Google does not tell me which page it is in.
If your Cultures forum becomes quite large with many pages, it too may become more difficult to pinpoint the exact location of a particular theme. So if someone is searching for Australia Founders Day, Republic Day - India, or St. Blasius Day, then Google might point to your forum but not show where to find it.
At Squidoo it is very easy to create one lens for Australia Founders Day and another lens for India and another for St Blasius, etc. Then by searching "Squidoo St Blasius" you can go direct to the link you want without browsing through a lot of other items to find it.
Just a thought outside the traditional forum box.
Here is a link to my quartets page at Squidoo for anyone who is interested is one sample of what a Squidoo page might look like.
http://www.squidoo.com/builder99andgospelquartetsAll the best,
Wayne