You've heard about it; everyone's talking about it; but do you really understand what article marketing is, and why it works? The information that I am about to share with you is a prime example of what article marketing is, and how and why it works as an awesome marketing resource.

What is article marketing? It is an advertising method which utilizes information, not hype to attract new business. People want information, now more than ever, thanks to the Internet. They go to the Internet in search of information, solutions to their wants, needs and desires. The Internet is the entire world's biggest informational resource.

If you have a business, online or off line, you would be well served to write articles about what you provide and how others may benefit by using it. Writing articles will ultimately demonstrate your expertise, establishing your credibility. This instills a sense of trust in the reader.

Article marketing online will also target your audience, improving your sales. Targeting your audience is a vital part of marketing, and the use of articles does that in a most satisfying way. By writing topic specific articles, for re-print or syndication, those publishing newsletters and ezines in that area of interest, will use your content to satisfy their readers. This allows you, the author, to leverage the mailing lists of others, putting your information in front of people who are already predisposed to taking a look at what you offer. On top of that, article marketing is the only advertising resource, when coupled with an RSS feed can get you indexed by the major search engines.

This is IMPORTANT: To target your market in the most effective manner, you need to be among the search results your audience is searching for. Article marketing is the resource that can get the job done.

Now, you must provide the reader with good content, or they won't make it to the third paragraph. People tolerate bad content less than Google does. Not to mention that if you write poorly, people may not understand the information you are providing them. It won't help them if they don't understand it.

So, if you are unsure of your writing skills, do yourself a favor, and hire someone who does have writing skills. It will be money well spent. You don't have to be an expert writer to take full advantage of article marketing resources. Just hire an expert writer to make you look like you are an expert in what you do do well.

There are many writers out there who charge thousands of dollars for a single page of sales copy, and others whose fees are not so astronomical. If you shop around, you are sure to find a writer within your advertising budget.

Article marketing resources are many. You can take your articles and submit them to article directories, post them in discussion groups, submit them to ezine and newsletter publishers, even send them to past customers to increase repeat sales.

Keywords: article marketing, article marketing resource, internet marketing

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