Beautifully stated Pat,
The foundation of our marketing organization has been Relationships for over 4 decades.
Our days are filled with establishing realtionships and showing others how to cultivate and enjoy their True Authentic Self.
During that process, most invaribly ask about How we EARN an Income, directly and residually.
By that time they are probably already introduced to our products and are enjoying the Efficacy of their Integrity, or not.
We have associations, like yourself, with many who are not "customers" of our main business, but we Master Mind and share Resources daily.
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