I agree with you all about the book name. But there is something else here that is 'between the lines'. Unless you are selling porn, junk food and soft drinks, games and video or anything else that only the 14 to 24 age group goes for you have a slim to none chance at myspace.
You, as an individual marketer, cannot dump huge $$$$$ in advertising and what happens is the big Corporate giants gain space and you are choked out of competing.
The book seemed to have evened the playing field for the small guy but MySpace says "No no." Just because of the name.
Let's look at all the sites that have "MySpace" templates and glitters and "MySpace" audios and videos. This, too, is misuse of the name but MySpace isn't going after them!
So, really, what is fair here?
More thoughts ...
Kenneth
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