Google AdSense and the importance of researching keywords
By Cody Moya

Just about every web site owner understands how important keywords
are to success, and Google AdSense is certainly no exception.  It
is important to carefully choose the right keywords for inclusion
on your web page.  These keywords will help to influence the ads
that Google sends your way and that can have a huge impact on the
earnings potential of the web site.

Perhaps the biggest mistake made by would be AdSense entrepreneurs
is constantly choosing high paying keywords.  These web site owners
assume that these expensive keywords will yield the most income,
but it is important to exercise caution in this regard.  The goal
of an effective AdSense program is not simply to get visitors to
your web site but to encourage them to stay and click the ads they
find there.

It is important to use strategic thinking and to look at your web
site through the eyes of a visitor.  Think about the types of ads
you would expect to see on a site like yours, and choose those
keywords that are most likely to bring those kinds of ads. 

For instance, if you run a site devoted to the classic and collector
car hobby, you might expect to see ads for car parts, car polishes
and the like.  Including those keywords that are both popular and
relevant to your site is likely to yield the best results.

There are many ways to research the best keywords to use on your
Google AdSense site.  For instance, you can check the popularity of
keywords if you have an account established with Google AdWords.
The statistics available there will help you to get a feel for the
popularity of various keywords and phrases, as well as an idea of
the costs and potential returns.  Google AdWords also supplies a
tool called the AdWords Keywords Tool.  This tool can help web site
owners look for alternate keywords and variations of popular
keywords.

A tool known as Keyword Analyzer is also able to generate many key
phrases that users have been typing into various search engines.
This can be a powerful tool for web site owners.

Word Tracker is another popular tool for keeping track of popular
keywords in real time.  This powerful tool tracks the top 1,000
keywords and can also help web site owners to create a list of
keywords relevant to their sites. 

All of these keyword tracking tools can have a profound impact on
the earnings potential of any AdSense program.  Having the right
keywords in your web site content can help to bring those targeted
and highly effective ads your way.  It is important to always keep
in mind that the Google algorithms use the content found on the
pages of your web site to determine which ads to serve. 

Having the most popular and most relevant keywords within the pages of your
web site is the best way to make sure that you get the ads that are
most relevant to the subject of your web site.  Having good content
is a proven way to improve clickthrough rates and enhance revenue.

In addition to the keywords found within the content of the site,
the URL of the web page itself is an important factor.  The current
thinking is that the keywords on the URL are just as important, or
even more important, than the content keywords.  Changing an
ordinary URL to a keyword rich one can help to boost revenue and
earnings even more than addition keyword rich content.  Best of
all, registering domain names is fast and easy, and can cost only a
few dollars, making it easy to snag a keyword rich URL.

Here For Your Success

Cody Moya

ABOUT THE AUTHOR:
Cody Moya writes about "Adsense Tips"
in his Adsense Tips Ezine. You can sign up
for his free Ezine and get additional information at his
website:  http://adsensetipsezine.com

Article Source: http://thecorner4women.com

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