Kathy,
If you don't have a business plan for a venture, whether online or off, you will be subject to drifting whichever way the wind blows. Many people start businesses without a business plan, but those that succeed usually have one.
The problem with online businesses is the same as their advantage, which is that anyone, with no business experience whatsoever, can get involved in a business for little or nothing invested. So lots of them don't even know about business planning, and many of those that do don't bother.
It's also true that a traditional business plan doesn't fit the homebased, online business model very well.
Nevertheless, if everyone would sit down and determine their interests, values and strengths before starting, fewer people would become disillusioned by their businesses so quickly. If they would also determine a budget of time and money to invest in their business, and consistently apply the plan, they'd also have better luck in actually making money with the business.
Even if it is just a plan of action, as long as it relies on solid principles like Rudy's one-a-day formula, it can't help but lead to success eventually. They say the only way to fail is to quit, but most people fail by inconsistent action or lack of genuine enthusiasm for the programs they are trying to promote.
Cheri
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