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I agree that business cards are not used to their maximum potential. The printer who created my cards has the back filled with Amsoil's product options applicable to a range of situations leaving no room for writing anything, i.e cell phone number etc. I opted to omit that information.
This list covers automotive maintenance topics that will most certainly initiate conversation. People are open to understanding superior synthetic lubricants but only have two minutes, therefore they can use my web site, www.lubedealer.com/hiebert which is clearly what I mention and highlight.
The trick of getting it into peoples' hands is something I'm catching on to. When you ask a stranger contact if he/she has a card, such a person will likely jump at the opportunity but you can respond with yours just as quickly.
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