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I'm going to tell you exactly what you need to
know to carve out your share of the profits in
any community.
Please don't be surprised at my brevity.
Packed in each of my short words are some
years of experience and subtlety.
Here's the secret:
Big Fish.
Little Pond.
First, you've got to find little ponds (groups) of
people who are interested in some very specific
topic.
Second, you become a recognized expert in that
topic of interest (which is not really hard to do, trust
me on this).
Notice that I said "recognized" expert and not the
"top" expert.
It won't matter if you're the "top" expert if no one
"recognizes" you as such. So don't worry about
being the "top" expert, just know that you can be
a big fish in that little pond by being a "recognized"
expert and make a whole bunch of bucks for your
effort.
Your job is to find those market niches (little ponds)
and find out who the big fish are already ("recognized"
and "top" experts) and learn from them about their
knowledge and what makes them unique in the
community.
Really study them.
Get on their mailing lists.
Buy their stuff.
Compare their styles.
Understand how they communicate to the
community and monetize their relationship
with their readers and visitors to their sites.
You're doing this to spot a way you can do
something even more unique, so that you're
not shouting "Me to, me too" to your community
(always remember, differences are what sells).
Give it some effort and thought, and you'll be
way ahead of 99 percent of your competition,
and on your way to be a "recognized" expert
in any niche you choose.
If this is not a "Business Tip", what else would
this be?
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