Hello My friends, Here is a helpful article,hope it is helpful,I have great friends,kathy Understanding Marketing: 5 Common Misconceptions by: Otilia Otlacan Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories? 1. Defining Marketing There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad. 2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising. 3. Under- or overestimating the role of the marketer On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer is an omniscient, all-powerful creature eclipsing everyone else. 4. Segmentation In spite of the abundance in resources and consulting services aimed at researching the consumers base, segmentation is still done intuitively at least at small-business level. Large companies might have whole departments assigned to work on segmentation research and strategy, and still not be fully failure-proof. 5. Marketing for the sake of it This is an attitude I have met in too many occasions not to mention it. People (and again, small-business owners are the usual culprits) do marketing because everyone else does it, because they heard they should do it, because it is a fashionable thing to do. Surely, the list above is not exhaustive, and it only points at several attitudes leading nowhere on the Marketing battlefield. Marketing is surely not an art, thought it does employ a certain flaire and creativity. Marketing is not a science either, but it operates with precise instruments. Marketing is not for everyone and not to be performed regardless of the conjuncture around the business. We should keep in mind that Marketing operations have a clear objective: increasing the profitability of a business. To bring money, to be more clear. Marketing is therefore just as important as everything else in the company: if a product has functional faults we would blame the production department, but when a product does not sell for reasons beyond production it is usually the Marketing department to take the blame.

Hi kathy, Thank you for the invitation to your forum. I was wondering if you and/or your friends would like to work with a marketing company that sells Jerky. Jerky Direct has has distributor training calls every Thursday. Here is a recent newsblast that Jerky Direct sent out. Doug Moore _____________________________________________ In this news blast, read about: 1.SECOND ANNUAL SIZZLIN’ SUMMER GETAWAY 2.RETAIL PRICE CHANGE 3.CONFERENCE CALLS/WEB CASTS 4.BUSINESS-BUILDING TRAINING CALLS 1.Second Annual Sizzlin’ Summer Getaway We are almost half way through our Second Annual Sizzlin’ Summer Getaway to the Salmon River Lodge. The results have been AMAZING! As a company, we are setting new records EVERY MONTH! That means that you, our Distributors, are building your business faster and stronger than ever before! So far our top 15 Storefront owners for the Sizzlin’ Summer Getaway (in no particular order) are: James Crump Donna L Soffen June Gist Sharon Groom Suzi Hall Camille Scarcella Gerald D. Horton, Sr. Randy Steen Jared Bruno Shar Archuletta Stan Townsend Bernice Solomon Steve Strickland Ken Jones Roy Hall Keep up the good work. Build your business. Remember, to win you only have to do three things: ENROLL, ENROLL, and ENROLL! We will see you in August!! 2.Retail Price Change We, here at the corporate offices, regularly get requests and ideas on how to make this wonderfully simple program even better. We have received some VERY creative ideas and some VERY ingenious ideas. One of the most often heard requests is to change the Retail price on the Distributors Internet Storefronts to $12.00 for individual bags of jerky. We have had MANY, MANY Distributors request this change as they feel that, when building their business, they have had to overcome the hurdle of the variable price. Objections like, “Why should I join when I can buy it cheaper from the site WITHOUT enrolling?” I understand, and I am certain that you do too, that this is an inaccurate statement. Once you become a Distributor, you can purchase additional jerky for as low as $3.42 a bag. The problem is that the PERCEPTION has been that the Distributors were being penalized by paying a higher price than the Retail Customer. The change in price is designed to make the program easier to explain by making it more uniform! It, in no way, impacts the Distributor except now they make 20% of $12.00 (or $2.40) instead of 20% of $9.50 (or $1.90). If you check the convenience stores in your area, I am sure you will find that even at $12.00 for up to 8 ounces of PREMIUM QUALITY, ALL NATURAL or ORGANIC jerky is a good, fair price! This price ONLY affects the retail sale from your website of individual bags. It does NOT affect the Retail Case Price or Distributor price! 3.Conference Calls/Web Casts Just a reminder to everyone, we hold Opportunity Presentation Conference Calls/Web Casts EVERY Tuesday and Wednesday evenings at 8:00 pm Mountain Time (that is 10:00 pm Eastern, 9:00 pm Central and 7:00 pm Pacific Times). These calls are designed to help you in your business building efforts. We go COMPLETELY through the opportunity that you, as a Jerky Direct Distributor, have to offer. The TOLL FREE telephone number is (888) 550-5602 and the Conference Code (PIN) is 9336 5121. If you have Internet access while you are on the telephone (at the same time), you can view the presentation at www.spiderphone.com/93365121. Please invite anyone you are working with to join us on these Opportunity Presentation Conference Calls/Web Casts. EVEN THE PHONE CALL IS FREE. 4.Business-Building Training Calls On Thursday evenings, at the same time (8:00 pm Mountain Time), we will be giving Business Building Distributor Training. These are also FREE and are designed to help you learn about the various aspects of your business. Topics to be covered will include “The Three Keys to Recruiting”, “Relationship Marketing”, “Putting Together a Business Plan for Your Business”, “Product Knowledge”, “How to do a Fund Raiser”, etc. This is also the time we make major announcements! If you are serious about building your business, you won’t want to miss the Thursday evening Training Calls. The TOLL FREE telephone number is (888) 550-5602 and the Conference Code (PIN) is 9336 5121. If you have Internet access while you are on the telephone (at the same time), you can view the presentation at www.spiderphone.com/93365121. ENROLL Today at: http://www.futuremeat.jerkydirect.com How many of your adlandpro friends would sign -up under you. www.(??simikathy??).jerkydirect.com

Hello Thanks for the invite Kathy and to the great article posted... I enjoyed reading it! Warm Regards Speak out & pass it on! Broadcast Decency United Voice Against CHILD ABUSE

Hi Kathy, That's a great article posted... I enjoyed reading it!
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