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Hello my friends,
Here is food for thought;
Have a great week end,kathy
Educate Your Prospects Into Customers
Educate Your Prospects Into Customers
Today's article covers the concept of educating your prospects into customers.
You want customers. I want customers. We all want customers. Without customers, our businesses would dry up in a hurry. But it can be a big mistake to just focus on customers without realizing (and concentrating on) the steps it takes to actually create the customers.
The idea is to EDUCATE your prospects so that they naturally become customers. You can use your Autoresponder to provide helpful tips, ideas, suggestions, even share your own personal experiences with your products or services. Then, show them how to achieve the same things for themselves by using what you have to offer.
For example, I personally use the title of "How To Automate Your Online Marketing" for my Autoresponder messages. I offer this series of messages as a FREE REPORT that anyone can get by simply completing my form or by emailing my autoresponder address.
HINT: Your form is at http://www.trafficwave.net/members/simikathy/report.html and your autoresponder address is simikathy@info.trafficwave.net.
In my messages, I share my own experiences and techniques for automating my online marketing. Each message ends with an offer to show them how to do the exact same thing. I invite them to my web site where they can set up their own account and then do the same things I have done with the tools.
My first goal is to EDUCATE.
Through that process, as the prospect reads my information, they begin to want what I have so they become customers.
Try writing your own Autoresponder messages from that same perspective.
Share your own experiences. You should be your own best customer. As you are using your products and/or services yourself, share your own experiences. This build credibility and puts your readers at ease.
Begin to show your readers how they can begin to experience the same thing for themselves by simply doing the same things you do.
Then show them how to get started by directing them to your web site.
When they do come to your site, they are more educated and have made an informed decision to consider your offer. That translates to some of the best customers you can ever find!
Yours in success,
Brian Rooney
WE can apply this to anything in our business.Kathy
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