Hi Kathy,
To adertise I leave several cards every time I leave a tip in a restaurant. I include several cards in the envelope when I pay a bill. (I'm sure the people on the other end would like some extra income.) And I use "business reply" envelopes that I receive in my junk mail to distribute cards. If you rent DVD's, put business cards in each DVD before you return it. Every time I buy gas, I leave a business card at the pump. When I make a deposit, I leave a few cards at the ATM. If you do a lot of business with your dry cleaner, ask if you can leave your cards by the register. It's a fair trade.
Use your car! How much time do you spend driving (or, unfortunately, sitting stuck in traffic)? Take advantage of this opportunity by placing your URL on your car for everyone to see. I have a huge decal on the back windshield of my car.
I use http://www.web-stat.com/1616.html to track my advertising online. This is a great tool to use.
I hope this helps. Take Care!
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