Hi
The most common question website owners have is where to find customers. I just did a test, using
Peter's new website as the guinea pig. I thought you'd find the results interesting.
Step 1: The site was exposed to 3 groups of people. They were;
--> My daughter posted it to her friends in a "non marketing" forum, said she'd gotten some free samples and they smell really great.
(
her post is on our about page)
--> I introduced "
hubby's new website - go see"" in my last sewing newsletter.
--> I posted it in my Adland forum and asked members to have a look.
*
NOTE: NONE of the three messages included a "go buy" or any request for people to make a purchase.
Step 2: The results were very clear, very quickly.
--> The best response was from the people at the non-marketing forum. Many of them don't even know my daughter, but they are signing up for the "secret stuff" - and shopping.
--> Right behind are the people from my sewing list.
--> Lagging way, way behind (1 subscriber/buyer so far) is Adland.
I find this interesting because Linda Miller has a thread
in which they discuss communites and which is the best. Last time I looked, Adland was winning hands down. I don't
doubt that Adland is one of the best communities. Bogdan has worked hard to build what he has.
But, at the same time, marketing and business communities are filled with thousands of people that are looking to FIND buyers, not necessarily BE buyers.
Do you find yourself doing that? Looking around to see who might be interested in what YOU offer?
It kind of reminds me of a tank full of hungry sharks, and there isn't enough little fish to feed them all - so they start looking at each other as food. lol
Food for thought...
(pun not intended... lol)
: )
Linda
P.S. Incidentally, and more for the females, perhaps, but if you'd like to read some cool trivia about a goddess, a knight and a dragon, etc - and help us out with choosing the scent of the Month for May, click here;
http://www.soy-simple.com/vote-may.html