September 12, 2005 Someone created a posting in a discussion group for bicycle lovers. What did he/she say? The widely-used U-Lock from Kryptonite could be easily beaten by using a Bic pen... 2 days later, several blogs uploaded a video which demonstrated the trick. More Bloggers wrote about this shocking fact, sharing their thoughts and experiences with the Kryptonite lock. Hundreds of thousands read those posts... Triggered by those blogs, The New York Times and Associated Press published this story. These articles had started a bigger chain reaction. September 19, 2005 Technorati assumed that approximately 1.8 million people read blog postings on the poor Kryptonite lock! September 22, 2005 Kryptonite replaced all the U-Lock with the new ones. They sent out around 100,000 locks worth US$ 10 million... What a mess! US$ 10 million caused by a 10-day attack by Bloggers...