Guest blogging, also called “guest posting,” is a practise of writing content or contributing post for another company's websites or Blogs. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website. Boost their domain authority using external links to high-authority domains also in order to build relationships and exposure.
Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to. Typically there are three main goals for guest blogging.
- Positioning yourself as an authority and well-known name in the industry.
- Getting exposure (traffic) back to your website.
- Building backlinks to your website.
How to Find Guest Blogging Opportunities
The first thing you will want to do is find guest post opportunities. When looking for places to guest post, your main goal is to find sites relevant to your niche or industry. You are looking for blogs that fit the following criteria:
- The content is focused on your niche / industry.
- The audience of the blog will be interested in your industry.
- The blog has engaged readership (posts have been shared socially and commented upon).
- The blog owner is active on social media (so you know that they will be promoting your work on their site).