“Always talk about SOLVING your customer's problems and NOT your own”.
So, your business is not about SALES nor MARKETING. Impossible, without them your business will quickly arrive and remain for all eternity at the MLM Cemetery the Final resting place for DEAD DEALERS.......lovely ambiance.
It's hard to believe; however, the success of any business has multiple essential components that must work together in a symbiotic relationship to provide good service to the customers and monetary gain for the business. One might say business is about Relationship Building (SOLUTION) between the owner and his/her customers. This is a form of partnership or marriage; however, I strongly advise against signing a Legal Contract and seek intimacy with an entity that will not cost your Lifetime Vaginamoney and/or Child-support.... this is called a WIN-WIN for everyone.
Well, the title is TRUE and the reason(s) is very SIMPLE. Oh, yes, there exists a symbiotic relationship between a business and its customer base as indicated by the products and/or services that are designed to solve a problem, while generating Consistent, Predictable and Long-Term Residual Income for the business.
People will ALWAYS pay a fortune for a SOLUTION to a problem because it ensures long-term profits with little to no work over the course of time. Sounds too sweet but, that’s the reality of Business in today's online and off-line world of commerce. So, the reason is clear and Solution is logical; therefore, YOU are a PROBLEM SOLVER.
If, you think about it Life is about Solving Problems. If, you recall those challenges back in school with math and how good you felt once you arrived at the correct answer. Well, you are doing the same thing throughout your life and business is part of that journey. Now, arrivingat the correct answer is vital but, the REAL MONEY is in developing the right methodology to arrive at the right answer and this is how fortunes are made and secrets to success are guarded with the utmost of vigilance.
Alright, you now have the task of marketing your skills and knowledge to your desired target market and inform them, that you are here to Help them. Yes, HELP them and not yourself because you want to build a relationship that is both Long-term and Profitable for all parties involved...create the proverbial WIN-WIN.
So, how do you develop the skills, abilities and knowledge to demonstrate your credibility as a Problem Solver? Well, that process begins “the moment you decide to START a business and until that same business ENDS”. Now, most smart people just model themselves after a successful existing entrepreneur where you learn the basics of being a successful entrepreneur. Yes, it's on the job training and the learning in truth, NEVER stops. Therefore, successful business owners maintain the White belt attitude in Martial Arts, “anyone can learn from anyone, regardless of experience”. Makes sense to those who believe in customer satisfaction and success as a business owner.
Now, as a problem solver it's important that you remain receptive to listening, learning and applying information to achieve a SOLUTION irrespective of personal feelings or beliefs. This makes sense; however, like any challenges in life we all want to find the quickest, easiest and least expensive way of getting what we want due to our own narcissism. Hey, it's only natural to want immediate self-gratification; however, that's our downfall because in the long-term we deny ourselves the opportunity to develop the needed skills/abilities to overcome challenges encountered in future business dealings. It's about being Independent and creating a solution to challenges. In doubt, just ask any Mindless automaton in Corporate American and difficulty of getting ahead. "Don't find fault; find a remedy". -- Henry Ford
GOVT., is a perfect example of the antithesis of developing SOLUTIONS to problems. If, you think logically about it GOVT intervention addressing issues such as Crime, Unemployment,Poverty and other societal problems, the goal isn't truly about achieving an effective solution because that would eventually, lead to the elimination of their services. GOVT Profits from PROBLEMS; hence, intervention to address a non-existing problem isn't good for business of Govt Bureaucracy. No, it's more about satisfying the more influential customer base (political donors) that impacts policy through their Economic and Political muscle. Charity begins at Home and GOVT., is in no hurry to put itself out of Business by implementing SOLUTIONS to problems that work.
Evidence-Based research is all the rage in popular media; however, the caveat to it is the following: “Opinions don't affect facts, but FACTS should affect opinions, and do, if you're RATIONAL” ...Ricky Gervais.
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