“Innovation is the specific instrument of entrepreneurship. The act that endows the resources with a new capacity to create wealth”, “while also, creating some enemies” ………Peter Drucker

Social Networks like Facebook, LinkedIn, Twitter, Reddit and countless others exploded globally and increased their influence in the way we communicate and interact act with each other. Technology has impacted our daily lives and MarketHive is one of many participants that impacted those who are in the realm of entrepreneurship. Now, Markethive is a social network for entrepreneurs and provides a blogging platform with the essential tools, training, traffic and resources to operate a successful online business. Consider Markethive to be your bullet train versus an old Choo Choo train.

Now, in the Digital Economy where research & development are the oxygen for business success Markethive has now evolved into the next level of business models for the 21st century and NO LONGER just a Social Network but, a Market Network. Now, the assimilation and integration of "Marketplaces" (buyers and sellers conduct transactions on sites like eBay, Amazon, etc.); "Networks" (created profiles that identify Individuals or groups who communicate with each other on sites like Facebook, LinkedIn, Twitter, etc.,) and "Saas" (Software as a service.... is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted) forms a web-based collective specialising in a specific business industry. The benefits of the Market Network are obvious as indicated by the following: facilitating long-term business relationships, enhanced consultation among experts, increased referrals, customizing solutions for complex projects and increase the desire to become an entrepreneur. So, another revolution has begun (Digital) and people are adapting to the changes in the environment; otherwise, they become a Darwinian casualty that is certain in life called DEATH.

Unfortunately, with any new technology or innovative business model there are skeptics and “Old Guard” who have heavy and long-term investment in maintaining the status-quo. Instant customized service is the new standard and failure to keep up means the immediate demise of a business or at least the way business has been traditionally conducted. So, brand loyalty is increasingly moot and marketing or connecting is more Inbound than Outbound for consumers. So, here's my shameless plug.... consider the unfair advantage given to members who have access to an arsenal of FREE Inbound Marketing tools and content creation resources within this blogging platform for serious minded marketers who bring value to their customers:

• Videos
• List Management
• Autoresponders
• Google Analytics
• Capture pages
• Blogging system
• Email Broadcaster
• Group Builder
• Forum Builder
• Campaign Builder
• Plus more to come because innovation is oxygen for this company
• Blog Sharing
• Blog swiping

If, you watched Rise of the Entrepreneur then, you would recognize that this company embraces change and adapts to the reality of the conditions of its customers so as to achieve a solution. Ironically, many companies are resistant to making adjustments to satisfy their customers base.

Contributor

Vaurn James