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Vaurn James

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Inbound Marketing....The New Profiling for Marketers
5/6/2016 12:55:19 PM
Hello all,

so, have you watched any old episodes of Profiler, ManHunter, Silence of the Lambs or Red Dragon? Yeah, that's right because today's effective marketers are essentially Behavioral Analysts, especially those who engage in Inbound Marketing.

Impossible you say, not really because the first step in developing an effective Inbound Marketing campaign is to create a Buyer Persona description of your target market. In truth a multi-demensional profile (age, demographics, challenges, goals , et.c) based on real life sales and business interactions with those who have expressed strong interest in your products/services) to develop your ideal customer.

Yes, Mr/Ms Inbound Marketing Specialists you are now on the Hunt to Attract, Convert, Close and Delight your Ideal consumer.

Thx,
Vaurn James
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