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Hey have you ever got an email like this that just seems to go on and on and on and on and has no line breaks no punctuation no attempt at proper speling and just makes you dizzy trying to make any sence out of it at all.......?
A lot of people make the mistake of being careless
when creating promotional mailings, and completely
lose their audience as soon as their mail gets
opened.
Don't be one of these amateurs! You can easily
create great email using the following formula and
a good spell checker.
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
I receive quite a few emails every day and have noticed
that many of them tend to wrap, making them difficult to
read.
Here are a few tips that will make your emails easier for
your friends to read and will also increase your readership
and success when you're using email to promote your
business.
You've probably wondered why I have the alphabet typed
twice across the top of this message. That's because one
line in the average email window will fit nicely in that
length of text.
When you're composing an email, try using this system.
Type the alphabet twice as I have done here, and then
begin typing your message. When you reach the end of the
letters, hit ENTER. This is called a hard return.
The other thing that's very important is to break your
message up into paragraphs. When there are no paragraph
breaks, the message tends to run together, also making it
hard to read. The rule is, it's better to create many
paragraphs rather than too few. Try to keep your
paragraphs down to two or three short sentences.
To create a paragraph break, just hit your ENTER button
twice.
Keep your email as short as possible. People tend to scan
emails, and shorter ones are far more likely to be read
than long ones. Furthermore, the shorter your email, the
more the reader will comprehend and retain.
These three small tricks will get your mail read! 8-)
Don't forget to delete the alphabet!
God bless,
Dave
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