Throughout history, Network Marketing has always had exceptional growth during difficult economic times, contrary to the widely held notion by naysayers. Perhaps you too have gotten caught up in the belief that during tough times, people will not want to spend as they did during the prior economic boon. That is true, but we are not discussing spending, we are not discussing retail purchases at all. We are talking about additional or secondary income.
The first MLM opportunities date back to the great depression of the 1930's. Wachter's, a marine-vegetable (seaweed) supplement company, started in 1937 near the bottom of the Great Depression. Nutrilite took off in 1945 during the economic decline immediately following World War II. Shaklee and Neolife fared well in the post-Korean War slump. Amway got a good start building with the slump in 1958. Mary Kay started with the downturn in the 1960s. Others like Herbalife in the 1990's, went into hyper growth during that recession and became a billion dollar company.
What does this tell you?
When recessions hit, people begin to look for alternative sources of income.
Consumer spending decreases during troubled times and people become more aware and conscious of their spending habits. They are uncertain about their future. They grow concerned about their job security, their dwindling 401k, stock market losses and devaluation of their homes.
People begin to realize that the security a paid job was supposed to be giving them does not exist. The phrase economic downsizing begins to creep into their minds. They become concerned that they may get fired at any time, the thought of trying to replace that job would not be an easy thing to do during recessionary times. When recession hits, those with financial concerns are going to scramble to find alternative sources of income. In their frantic searches, they are going to find that the best of all alternatives is Network Marketing.
Unlike many of the previous MLM Companies I have mentioned who built their businesses offline, we have the advantage of the information highway, the internet and a society well versed in the internet so ingrained in them that Google is now an adjective. For those seeking an alternative to being relegated to flipping burgers as a secondary source of income, Network Marketing offers an answer to their problems. The right Network opportunity offers a business solution with minimal capital investment and start up. It is a sound business model with training, support and growth potential from the get go. Most importantly they would be able to remain home with their families while improving their economic and financial situation.
The Network Marketing business model is tailored for ordinary average people that want to improve their financial situation. At the same time they would also get an excellent business education without the need to rely on third parties for expensive training or consultation.
This is who the Network Marketing Entrepreneur is, one who is willing to invest in themselves in order to improve their families and their own financial future and control their destiny by taking action.
In good economic times, people are less interested in career alternatives but they can easily afford to buy more consumer goods. In bad times, they crave new business opportunities. Today, we are facing a global recession - Now is the best time to start a Network Marketing Business - and tremendous worldwide opportunities for you.
Opportunity is knocking. Answer the call.