Hi Linda,
Another thing to consider is how people access the net. Many people in Japan access the net through cellphones, and a standard web page will be displaye quite differently unless an i-mode version is available. Also in Japan, Internet users spend far less time online as the provider charges are higher (especially on a cellphone) and the familiarity with and trust of online shopping is far lower (though it is a growing area here, online shopping, that is).
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