Because cold calling is so unpleasant, most salespeople devise dozens of time-wasting techniques to avoid doing it. Meticulous activity logs. Endless "research" on the Web. "Networking" or should I say gossip calls with other struggling friends. Calling people you know will be unavailable and not leaving a voice mail. Filling out time management tools. Counting their paperclips and organizing their office. (Don't laugh, it happens all the time!).

Does this approach make a person better?

Does it benefit the prospect? Anyone?

What's missing?

Mike Morgan

Success In10 Steps