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Now for phase two - the actual "promoting"
The key phrase from Michael's post is "I began a very hefty advertising campaign...".
No matter if you have one site or 5000 sites, you still are going to have to drive traffic to them in order to be successful. What Michael did was to participate in many communities, forums, groups and "free ads" sites. He also states that he bought credits and traffic from paid to surf and traffic exchange programs.
The point of all this activity is just that, activity. SE's VALUE activity. The more traffic you have the better you will rank (all else being equal SEO and content wise). Plus some of that traffic will convert (buy your product, join your downline, etc.)
But if you just glance over MIchael's post you might miss the most important thing he did to drive traffic.
"I also paid an small email promotion service to send out 1 million emails a week."
Now he doesn't say, I used a safelist, or I built a list, or I did a JV with a list owner. Nor does he say, "I sent spam". (he is still in business so "spam" is unlikely)
So we don't have the details of his "small email promotion service" to know what kind of emails were sent, or how they were sent, or for how many weeks.
The point is though, he got massive exposure. ONE MILLION emails a week. IF he did that for two years that's over 100 million emails.
Now that is generating traffic.
next post, we'll cover what to do with that traffic...
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