Hi Mark ( and of course David), I wanted to make sure that I could give a viewpoint that would give a different or at least an interesting point of view and you have said so many thing in this one comment that its a little hard to know where to start, but going to give it my best shot lol................
1."Say for just the sake of something that will never happen, social media drops of the grid. That means no Facebook, Twitter, Scoop-it, or PInit, or what ever it is called.
(just kidding)
What would happen to you, and yes I mean you and everyone else that may be reading and following this discussion."
Answer:
The fact is that if social media was suddenly shut down, we would have to go back to pre Facebook and some people would not be upset in fact would be happy with that ..words like " people would have to get a life" is just one of the things I have heard people say.
But and this needs to be thought about, we live in a time and age where we are dependent on technology for everything and when you consider email as a form of social media, mobile phones, music videos and music downloads as a form of "social" media then the chaos that would occur would be very difficult to deal with for many people.
Those businesses who are totally online would obviously have a big issue as without a way to get to other people online, one would have to ask how would they do business.
There was once a time that people felt safe and secure creating a business online, but others started to understand that to have a business you need one that will cover both worlds, the virtual and the RL for many reasons I might add.
moving forward....
2. "With out the hangouts, pinning, liking, re-tweets, and re-spanks, I would almost bet that many would be one lost soul. No place on earth anyone would know or see your shares, and most likely your affiliate promotions. Now mind you, that I do not see eye to eye on anything said about that you need to be on social as much as spoken, but that's ok, not concerned and that is a totally different conversation.
There is a reason that I am not all about social the way people think. One is i don't have to. There other is I can not even handle the visitors and the traffic that I am getting now. I will say that if was so slow with what I do that it is time to go social, I would and full throttle. So this may help to understand that it is not that I don't understand the involvement with social media on the businesses side, it is a I don't need to."
Answer:
There are many companies and small businesses who are not online at all and if you are one of them and it is working for you I will say Bravo!
I will say that many offline companies have created simple sites that have been optimized and are advertising on such places as Groupon and all the other sites that will focus on local merchants and they are indeed getting a measure of success. The social aspect is where people can give their opinion regarding the product or service. In some ways it is working but as we all know ( or should know) all it takes is one bad review and we have a situation as what happened on Yelp.
Many many big name companies have embraced social media not so much to sell, but to compete with others ( think Pepsi versus coke) to brand themselves and create brand awareness. There are also other companies who are being told to come on line and be social with no idea of what to do and how to do it. What is alarming is that more than 60% of these small business owners are not having any success or see any ROI. It all sounds very dismal doesn't it and I should be questioning my job lol
Social media is not a science and in fact it is still very new and we are all still learning..what I can say is that for the everyday company social media can be a fantastic brand awareness, lead generator. Its a great way to listen to what people are saying but it was never meant to be a selling machine! small or large business who come on line need to learn that the one thing that is required is patience and consistency...be where your customers are congregating and get involved.
On a side note, I am a social media manager and my job in many ways is like a good affiliate marketer..we don't sell anything, we lead a way for the customers and pre customers to come to a company ..it is up to the company to be ready for them and sell lol
3. "it's so simple. being able to deliver to the questions asked, information, products, services looking for. AND
Doing it on a authority platform where search engines can find it.
I am not sure if you have noticed the falling of authority sites that used to be more when doing searches. Do you know what they are?
Do you know that some sites are not worth the time any more for publications?
They seem to have a falling.
So the next thing i would like to see is about what is to you, that you find for business side of things, a working optimized search engine friendly, and a publications platform that you think or know, that is your main working platform?"
Answer:
This is the toughest question to answer, but I am going to make the attempt lol
I have found that many of the so called authority sites are still doing things that work, but they are missing the most important ingredient and that believe it or not is being social and utilizing social media as a good tool that can create authority in the here and now. SEO is very simple...yes! but while many are still debating the relevance of social context, I believe we are seeing a fundamental change in how people are looking for their "answers" and that is where the social context needs to be addressed.
I find it appalling that many people are using sites such as Google plus as a publication platform and yet many people are doing just that..they have EVERYTHING there and if anything happens..all their work will be GONE! I love the idea of free ways to blog and I encourage people to use them to learn how to do things, but that again is not the end all be all. Having your own site with your own blog at the center of your efforts is the only way to go. when you put your efforts into your own site with relevant content be on a blog, then reaching out to social media, then you have an authority and the ownership of what you are doing. Its this wonderful symmetry and flow and I love it.
Social media is not a fad and with more and more people being on mobile, I feel it is not only going to stay, but it is changing the very fabric of what we have known as 2.0 and heading into Web 3.0..just my thoughts on the matter.
I think that it is my turn to say that this one persons post lol ( or link drop) has created a great way to talk about a subject that I really enjoy..but maybe a little bit too much on my pat ha ha ha.