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C Jennings

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What Can Wimbledon Teach Us about Brand Recognition?
6/30/2011 9:48:06 AM
Hi. Can you name the sponsors of the Wimbledon tennis championship?

A recent article in the London Evening Standard stated that 39% of Britons can name Robinsons drinks as one of the sponsors of Wimbledon. But for some brands, it was as low as six percent

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