Hi Ed
First of all you have o good looking website. I would start by writing a new headline a one that shows the biggest benefit your site has to offer! And you could try writing longer salescopy with more details of what you have to offer, (lots of benefits, now you only have features).
You have alot of link in you're menu, you might try rewriting the link-names so people know what they can excpect when clicking on them! You can also try fewer links if you like!
One more thing! Build a opt-in form and place it in the first fold of your main page with a compelling offer (newsletter, helpful information etc.) That will help you contact your visitors by email later on!
Just give it a try, I'll think you will see bigger success them!
Sincerely
Joakim Lax
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