Unfortunately I doubt any company that allows payments for MLM or matrix-type programs will ever be a serious challenge to Paypal because Paypal will always have better backing by Credit card companies. Credit card companies do not like MLM/matrix-type programs either.
I suspect their reason is because the legality of programs like that is questionable in many U.S. states. I think any program that takes payments that doesn't offer a valid product is legally shaky (but I'm not a lawyer, so don't quote me :) on that ).
Donna
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