Hi all,
In adding to what Linda said about "off site" optimization. When you have an article linking back to your site or have someone else linking....Where most sites have the "click here" for Adobe...You want to specify to those that link to you what you want your "text" to be. So You won't be optimized for "click here". LOL
Also, When adding content to your site or articles to link back. Look for different keywords and phrases that are related to your main ones. Some of the least likely phrases could turn out to get you the most searches.
Remember that SE's search for relevant "pages" not sites. If there are NO pages in the engines optimized for your specific keyword, even if you have no PR, your page will be number 1! And if there are many....you have to work on popularity a lot harder.
Just my 2 cents,
Angela
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