Hi Linda. Percieved Value

I would like a "P" please.

J... J I want a J! I want the legs to go on! Gary Simpson

Congrats Deb - you're the first to post it! Two words. If you know it's importance, they'll eagerly buy, but if you don't, they'll wave good-bye. Perceived Value. ( http://www.lindacaroll.com/adland/hangman1.html ) Now, here's the rub. What does 'perceived value' mean? To the business owner? To the customer? How can we build it? How do we destroy it? Thoughts?

Hi Linda, I am really not sure but I will take a guess. Is percieved value the way the business owner presents his product to the customer? And the customers percieved value would be how much they think they need or want the product for the price afford? Deborah